Article: Rewards Are Still Bad News 25 Years Later

From the article:  Working with people to help them do a job better, learn more effectively, or acquire good values takes time, thought, effort, and courage. Doing things to people, such as offering them a reward for jumping through someone’s hoops, is relatively undemanding for the rewarder, which may help to explain why carrots and sticks remain stubbornly popular despite decades of research demonstrating their failure.

In the case of attendance, it’s a lot easier — and much less threatening to those in positions of authority — to reward students or workers for showing up than it is to reconfigure schools or workplaces so that people are more likely to want to show up.”

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Rewards Are Still Bad News 25 Years Later

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